Friday, 8 April 2011

Magazine Deconstruction - Breaking it down just after building it

Image
The main image that is the centerpiece for the magazine is of Ben looking directly towards the viewer as if to make eye contact. This is a convention in the fact that all magazines have the same setup, so I wanted to continue the theme to keep the magazines professionalism. This image is directly inspired by the Star Trek cover of Total Film shown in a previous blog post but with my own take. Ive kept the colours neutral with the magazines image but it also helps enhance the masthead and the reds from the cover lines which help further enhance the fact that its a horror special. The main image also follows traits of a professional magazine in the fact that Ben is in costume for the film but it is a separate posed photo, it is not apart of any film scene, Which is the same for every other film magazine out there.

Masthead
As I was creating my own individual magazine I wanted to create my own unique masthead. Big bold letters with a large portion of the top of the page taken by the cover is a convention of Film magazines, as it is there to grab your attention and becomes a recognised figure for people too see. Ive used the name 35MM as it is a standard film size when filming movies and I wanted to use something that was recognisable of the industry. Its also very short and too the point and also easy to say which was another factor of choosing it because you could ask someone "have you got the latest copy of 35mill?" it slips off the tongue nicely. The very bold abstract positioning of the masthead I believe is something its target audience like the look of as its very effective for Total Film when emphasises the Film but cleverly positions Total. Ive added a quick and punchy selling line just above the masthead which says "the UK's most exciting film mag!" I've used this as it helps engage with its young target audience, the word exciting helps present an idea that this magazine is cool or has some kind of radical inside.

Coverlines
Ive included horror themed coverlines to help emphasis the fact that the magazine is a horror special, this is because horror magazines arent that readily availible due to the low demand, so I wanted to create a general film magazine but have a Horror special to link it in with our horror trailer. I've used a question as my main coverline for the Deadline, this is because I feel that it helps engage the audience more as it makes them think about what would actually happen if their home was really invaded.

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