Audience feedback is essential if you wish to connect with your audience and create a media product that people other then yourself will enjoy. We initially started collecting our audience feedback after our first release of our trailer, while it was in early stages of production. We should of perhaps gotten peoples opinions on our initial ideas, but we felt as our group of 4 are all in the films target audience, and we all have such differences in what we enjoy in a film, we thought we should have it covered.
Unfortunately we only received 2 comments on YouTube, and they weren't particularly helpful in giving us something we could work with. The first one said, This didn't offer much help because at the time we didn't have music for it, as we couldn't find anything suitable. We all conflicted on the comment "maybe you could make the villain clearer by showing them more then just a knife" this is because it was our full intention not to show the villain to create the aura of mystery around him.
The second comment "I like it! I like the use of make up, its really effective and the whole thing flows really nicely. Maybe you could put voice over and music over the top, just to help build the tension?"
similar to the first comment it mention music which was absent, however it was constructive for us. This is because we were all nervous on the use of our bloody makeup as getting this aspect wrong could have made the film look cheap, and completely throw the viewer off anything that has been built up until that point.
After the unsuccessful round of feedback from YouTube, we had to reconsider our strategy. We all decided to take some questionnaires to friends and family and get them to watch the trailer and fill in the feedback. We receive a lot of feedback, some useful and some similar to the YouTube comments. One of the comments made in the question "How would you improve it" we received, "the middle doesn't flow completely" This we all agreed on. It was also a comment that was said to me by a friend that studies film directing at Bournemouth university. Due these comments we took out the scenes where the knife rubs against the outside wall and Alex runs up the stairs. This actually didn't cause too much disruption to the trailer and actually improved it greatly, although we required fast pace editing to help with the effects, removing this scene improved the "flow" of the trailer. Examples of some of this feedback can be seen here http://soullessproductions.blogspot.com/p/feedback.htmlThe feedback we gained from the questionnaires helped reiterate that we were on the right tracks for our trailer. The positive comments meant that we must have achieved what we set out for, and our target audience were happy with how it was coming along. The main negative views from our feedback was again about the lack of music but it was still an early draft of the trailer which has now been address and the trailer has received a lot of positive comments.
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