Image
The main image of the poster is a bloody knife, I wanted to an object because the Horror genre is easily recognisable from certain objects, like for example a knife, a mask etc. It was also important to have such an obvious genre specific figure like the knife in making the white background work and since the weapon used in our trailer is a knife it seemed the obvious choice. While white normally symbolises purity and innocence and the normal colours to use for a horror poster would be black and red , I believe the white background actually helps amplify the effect of the knife as it helps make it stand out more. It also increases the effect of the blood, which is perfect for bringing fear into viewers and grabbing their attention, and the site of blood always symbolises that death or serious injury.
Title Fonts and credits
When deciding on what font I was going to use, I wanted a font that synergised with the trailer. The trailer is about bad things happening after threats over email, and so I wanted to use a font that looked like it was type on the computer. I still wanted to have something different though, so I kept away from the standard "Times New Roman" or "Arial" and went for "Plantagenet Cherokee" as it keeps the type like effect but I feel looks unique and works exactly how I wanted. I used the same font for the date to help make the title and date stand out. The date set is 13th may 2011 which is a Friday, we choose this date for our "film release" as Friday the 13th is something that is associated with bad things and the horror genre. I put credits in my poster to help bring a more professional look, and I feel that this has been achieved. I shrank the position texts and made all the People involved in the trailer larger and in capitals. This is an industry standard when it comes to credits on a poster so to achieve the professional look I had to make sure I included it.
"Their time has just run out" I created to help emphasise the meaning behind Deadline. This is because you associate the word Deadline with some kind of time based target, and "Their time has just run out" makes the viewer assume that whoever is in the movie is about to face death. I was originally going to use "time has just run out" but just by adding "their" it makes the whole tagline a lot more dark and personal.
Reviews
I wanted to include reviews even though you only see them on some posters, its not industry standard I felt that it would help bring a bit more professionalism into my poster. I have also used a review from a well respected newspaper "The Guardian" and included one from my own magazine 35mm to help bring in my other ancillary text. I used the line "Totally unanticipated fear. Leaves you locking the door when you get home" I've used this because it helps to grow the main fear from the trailer, that your home is meant to be a safe place from the dangerous world, but even that can be compromised.
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